Product Development Lead - Agentic Marketing Platform
Challenge
Marketing teams at a leading global fintech company needed automated solutions to manage increasingly complex, multi-channel campaigns while maintaining personalization and compliance with regulatory requirements. Firm-wide goals mandated implementation of AI workflows to increase productivity. Challenges included competing internal teams using a variety of marketplace tools and internal built frameworks.
Approach
Leading the development of an innovative agentic marketing platform on Google Cloud Platform that leverages AI agents to automate workflow decisions, optimize campaign performance, and enable intelligent marketing automation at enterprise scale.
Actions Taken
Platform Architecture & Development
- Managed cloud-native architecture on Google Cloud Platform working directly with Google Alliance team on optimization.
- Advised on AI agent framework enabling executive decision-making for marketing workflows
- Product led intuitive interface designs for marketing teams to interact and monitor agent.
Cross-Functional Leadership
- Coordinating product strategy with engineering, design, and marketing stakeholders
- Managing technical architecture decisions and platform roadmap development
- Leading agile development processes with distributed teams
- Facilitating alignment between business objectives and technical implementation
Results & Impact
Still in development
Technologies & Architecture
- Google Cloud Platform (GCP)
- AI agent frameworks (CrewAI, Google ADK, Langflow, n8n)
- Real-time data processing pipelines