HDR Technology & Cloud Migration Transformation

Challenge

A leading national broadcaster faced dual challenges: transitioning to High Dynamic Range (HDR) technology to remain competitive, and migrating over one petabyte of archival news footage from local servers to AWS cloud infrastructure. Both transformations needed to occur without disrupting ongoing operations.

Solution

I led strategic planning, technical assessment, and provided advisory support, creating comprehensive roadmaps and detailed recommendations for infrastructure modernization, HDR adoption, and cloud migration.

Key Actions

  • Vendor Evaluation & Negotiation:

    • Evaluated and shortlisted HDR-compatible vendors.
    • Conducted proof-of-concept tests with eight technology providers.
    • Provided negotiation levers, achieving 30% cost savings.
  • HDR Infrastructure Advisory:

    • Developed an end-to-end HDR workflow from content capture through distribution.

    • Provided technical specifications and compatibility assessments for new hardware and software.

    • Led hands-on client workshops to education team on technologies and inform decision making.

  • Digital Asset Management & Cloud Migration:

    • Advised on migrating archival content from local servers to AWS cloud.

    • Estimated costs and developed a financial model for cloud migration.

    • Recommended and outlined implementation of an AI-enhanced search platform for easy retrieval of archival footage.

  • Financial & Strategic Planning:

    • Built a detailed 5-year financial model highlighting significant cost savings.

    • Presented and secured executive approval through detailed ROI analyses and presentations.

Results

  • Delivered strategic roadmap, workflow diagrams, and financial models enabling smooth HDR and cloud transitions.

  • Achieved a structured vendor evaluation process and favorable contract negotiations resulting in substantial cost savings.

Impact

  • Established a clear path forward for the broadcaster to become an industry leader in HDR production and efficient digital asset management.

  • Enhanced decision-making capabilities at the executive level, facilitating informed investments and operational improvements.

Tools and Technologies

  • HDR10, HLG, Dolby Vision

  • AWS Cloud Infrastructure

  • AI-driven asset management

  • SMPTE 2110 IP workflows

  • Remote collaboration tools